However, the festival is not just about the musical acts; it revolves around the music and entertainment industry as a whole. Daytime lectures, workshops, and discussions related to industry innovations and trends are as popular a draw as Popkomm's vibrant music. More than 800 exhibitors from 55 countries present lectures on topics from how pop relates to politics and economics, to communication.
While there are many fabulous elements to Popkomm, it's the artists -- from the widely acclaimed to the up and coming -- who earned this festival its nickname, "Nights of 1,000 Bands."